Old Dominion have released a mini-documentary behind their touching music video for their current single, “Some People Do.” The documentary delves deeper into the story of celebrity men’s groomer, Jason Schneidman, who is the focal point and inspiration of the song's video.
Schneidman, who also works with Old Dominion, was previously homeless and, after overcoming drug addiction, turned his life around. In his spare time, he helps out the homeless of LA, providing haircuts as a means to connect with those who may be battling addiction issues, and funds scholarships to rehab centers. Back in early February 2020, the band joined him to help out and collect the footage that ultimately became the “Some People Do” video.
“Some People Do” is Old Dominion’s newest single with currently over 26.2 million streams. The song is the latest track off Old Dominion’s self-titled third studio album, which was released in the fall of 2019.
