Shawn Mendes is showing off his abs in a new advertising campaign for Tommy Hilfiger.
Posing in a barren field, he donned classic, sexy looks including half buttoned tee shirts and low rise jeans revealing the waistband of his Tommy Hilfiger underwear. And in one photo, you can see his toned abs as he's photographed dressing.
The partnership is part of an environmentally friendly initiative. And in a press release, Mendes said, “Everyone has a role to play in creating a more sustainable future and I'm inspired to see what we can achieve.”
For his upcoming Wonder: The World Tour, Mendes will wear custom-made Tommy Hilfiger pieces and the brand plans to donate $1 million to offset the environmental impact of the tour.
The campaign is set to launch May 16.
TL;DR:
- Shawn Mendes is showing off his abs in a new advertising campaign for Tommy Hilfiger.
- The partnership is part of an environmentally friendly initiative.
- The campaign is set to launch May 16.
